Last night I was thinking about branding and wedding industry “psychographics” (i.e. the colors and shapes people respond to within a certain target market). A little brainstorming led me to try some new colors out on the blog. What do you think?
The the orange/green color scheme I had previously posted (see below) was cheerful, bold, and contemporary. But something about it didn’t quite seem to fit the “feeling” I was going for. So, I decided to try blue, which is a cooler tone, but also provides a nice contrast to orange. In this case, I feel like the blue is also cheerful, but more sophisticated, and seems to bring the photos more off the page. For some reason – and I say this without concrete research to back it up – I feel like blue fits more into the wedding “psychographic.” But, again, I don’t really know.
I’m not tied to either color combination 100% at this point. I would love to know what you all think.
Please, help me decide! Blue, or green?
by Kat
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